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Fast Fashion - Facts and Alternative Options

I used to be an absolute sucker for next day delivery. Even the words would make my mouth water.... Asos, Pretty Little Thing, Missguided .. you name it, I was obsessed. I saw clothes as disposable and I would buy just to keep up with the ‘latest trend’. And I still struggle now to stay away from those sites, it’s definitely a working progress.

But little did I know the chaos that is caused by fast fashion - and once you’re aware, it’s hard to ignore.


Here are a few reasons why we should rethink fast fashion and explore slow and sustainable fashion instead:


1. You’re standing up for fair wages and working conditions. So many workers in developing countries are exploited making clothes to help cut costs. A 2011 report by War on Want into conditions in the garment industry found:

  • A garment factory helper’s wage starts at just £25 a month, with sewing operators earning just £32 a month – far below a living wage

  • 80% of workers work until 8pm or 10pm, after starting at 8am – in excess of the legal limit on working hours

  • Three quarters of the women workers we spoke to had been verbally abused at work and half had been beaten


2. You’re helping the environment. Do you know how much water it takes to make just 1 T-shirt?... 2,700 litres! And if you treat clothes as disposable they just ends up in a landfill anyway.


3. You’re developing your own unique sense of style as opossode to just following the latest trends.


4. You’re saving money in the long run

Here are some options when going slow fashion:


- Buy less

- Consider smaller/local businesses

- Buy vintage/secondhand

- Upcycle old clothes

- Do your research on brands before you buy... ask yourself questions such as#whomademyclothes and #whatsinmyclothes

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